Marketing & Practical Marketing
Marketing level 1
Chapter 1. Fundamental marketing - Search engine marketing and search engine optimization
Chapter 2. Theories and trends
Chapter 3. Market and external environment analysis - Methods and analytical tools
Chapter 4. Marketing plan - Function and parts
Chapter 5. Marketing and communication - Strategies
Chapter 6. Marketing of goods and services - Relationships with customers, suppliers, employees and stakeholders
Chapter 7. Marketing communication - Internal and external
Chapter 8. Marketing law - Laws and regulations
Chapter 9. Sustainable marketing - Economic, social and environmental
Chapter 10. Information retrieval and critical evaluation - Various sources
Chapter 11. Tools for digital and other forms of marketing - Channels and methods
Marketing level 2
Chapter 1. Marketing - Concepts
Chapter 2. Marketing strategy - Internal, external, domestically and internationally
Chapter 3. Market and external environment analysis - Methods and analytical tools
Chapter 4. Marketing plan - Function and parts
Chapter 5. Customer patterns and behaviors - Marketing channels and marketing initiatives
Chapter 6. Market segmentation - Identifying target audiences, sales efforts and profitability
Chapter 7. Marketing Law - Laws and regulations
Chapter 8. Sustainable marketing - Business goals, strategies, sales plans, target audience and customer needs
Chapter 9. Information retrieval and critical evaluation - Various sources
Chapter 10. Channels, methods and tools for digital and other forms of marketing plus measurement and evaluation of marketing results
Practical Marketing level 1
Chapter 1. The fundamentals and evolution of marketing - Historically and in present
Chapter 2. Various professional roles
Chapter 3. Marketing communication - Messages to customers, types of advertising and channels
Chapter 4. Retail communicator - Digital and physical stores in different sectors
Chapter 5. Product displays - Planned, organized, executed, sales support materials in digital and physical stores
Chapter 6. Sales environment - Light, sound, color and form
Chapter 7. Product display - Category, related-item and different price points
Chapter 8. Digital marketing channels adapted for social media and production of digital text and imagery
Chapter 9. Market research - Design and interpretation of results
Chapter 10. Sales promotion - Planned, executed, measured and evaluated
Chapter 11. Marketing law - Distance Contracts, Contracts off Business Premises, Marketing, Price Information, personal data and ethics
Practical Marketing level 2
Chapter 1. Consumption choices - Media influence
Chapter 2. Advertisning - Purpose, methods, historically/present, messages analysis and evaluation
Chapter 3. Retail communicators - Customer types and behaviors in digital/physical stores
Chapter 4. Product exposure - various channels and digital platforms
Chapter 5. Product display - Digitally and physical stores
Chapter 6. Trade fairs - Planned, executed and evaluated
Chapter 7. Product display - Increase sales
Chapter 8. Digital marketing - Channels, target audiences and search engine optimization
Chapter 9. Fundamental techniques - Digital text, images and moving images for social media
Chapter 10. Business ideas and marketing and sales plans - Analysis of market segments and target audiences
Chapter 11. Analysis of marketing efforts - Business decisions
Chapter 12. Marketing law - Distance Contracts, Contracts off Business Premises, Marketing, Price Information, personal data and ethics
English Pdf [I]
To purchased version [I]
(Digital Textbooks, Reviews, Tasks & Tests)